Group Marketing & Campaign Manager
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Closing Date: 17/01/2020
This vacancy has now expired, and is not accepting any new applications.
Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.
Summary
To play a key role in creating and delivering Redrow’s media and campaign strategies. Overseeing Redrow’s campaign agencies, to implement key campaigns and media ensuring effective management of all campaigns and media selection is adopted throughout the divisions – ensuring all targets and are met / exceeded.
Help develop Redrow’s Social Media Strategy and manage all marketing of campaign content to customers / stakeholders ensuring full engagement is achieved. Work in partnership with divisions and group departments to ensure content is deployed effectively to help deliver Redrow’s marketing strategies.
To co-ordinate the creation and delivery of content across all campaign activity on chosen media channels and web platforms ensuring full compliance with brand guidelines is adopted.
The primary objectives are to play a key role in delivering Redrow’s campaign, media and social media strategies, ensuring Redrow continues to grow and improve its brand positioning amongst all target audiences. To work closely with Redrow’s teams to deliver the overall customer and marketing strategies to meet the business’ key strategic objectives.
Key Responsibilities
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To define, develop and ensure successful implementation of Redrow’s group marketing campaign and social strategies and deployment across the divisions via the account management structure.
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To ensure efficient distribution of resources and assist the teams as and when required
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To work closely with the Head of Marketing Operations and Group Customer and Marketing Director and Senior Account Director to monitor and analyse marketing performance and optimize marketing campaign strategies to achieve group marketing’s objectives
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To develop a strong sense of teamwork and partnership across the organisation to ensure that marketing is represented in key decision making processes and in key stakeholder meetings
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To lead and inspire the marketing campaign team who will subsequently manage the campaigns from briefing to execution to encourage the best and most innovative creative work possible
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To continually identify and improve the product positioning and core customer segments
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To help the team come up with innovative, customer-driven marketing campaigns as well as oversee the development of campaign content including social, video etc.
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To get input and feedback from customers to ensure continuous growth is achieved
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To help define the long-term marketing strategy with the Head of Marketing Operations
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To research about the current marketing trends and keep abreast of competitors
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To determine marketing budget requirements and ensure budgets are not exceeded
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To sustain a good work environment and ensure that the customers, stakeholders and employees are motivated
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To know about the company data and structure and update knowledge regularly
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Attend key meetings with senior management as and when required to do so
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Some national travel required alongside remote working outside of core office hours.
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Ensure all activity is delivered on time, to budget and aligns to overall objectives.
What we can do for you
We've been building a proud reputation for beautiful high quality homes across England and Wales for nearly 50 years. Key to our success are the many talented people working in every department across the business who are committed to excellence. We encourage them all to grow and maximise their potential by working with like-minded people who share their vision and values.
At Redrow we are committed to continuously promoting Equality, Diversity and Inclusion (ED&I) throughout the business to build a culture that is inclusive to all, actively values difference and ensures everyone is treated fairly.
Supporting the physical, emotional and financial wellbeing of our people really matters and it\'s something we take very seriously. The health and wellbeing of our employees and sub-contractors is embedded at the heart of our culture and as part of this, we offer a wide range of wellbeing programmes, initiatives and education to support our colleagues both in work and in their personal lives.
We promote a culture of development and believe in investing in each individual to help them fulfil their personal goals, excel in their current role and support their future career progression.
