Sales Director

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Redrow Homes West London
Number of positions for this role
Colindale, London

About Redrow Homes

Redrow is the UK’s fastest growing house builder.

Our purpose is to create a better way for people to live. We care about the quality of homes we build, the people who help us build them, the communities we create and the societies in which we live.

To be the Head of Sales and to manage the respective Homes Division’s Sales function, from pre-development to hand over; and to ensure targets are met in terms of sales efficiency, profitability and highest levels of customer satisfaction. Ensure all Sales areas portray a professional, corporate image at all times.


Key Responsibilities

Key Responsibilities:

1. Management of the Business

  • Work effectively as part of the senior management team and take a "whole company" perspective to managing issues.
  • The job holder is required to actively promote best practice throughout the company as per their wider responsibilities for the management of the division; including the general running of the division, setting budgets, minimising risks, maximising opportunities, achieving the division’s targets; and seeking to positively influence the progression and growth of the division.

2. Management of the Department

  • Responsible for effectively managing the Division’s Sales function to ensure best practices are followed, costs are controlled, the Department maximises revenue generation and contribution to the division’s operating profit and increases the value added to the company
  • Custodian of Company Property Mis-descriptions Act procedures

3. Pre-development

  • Ensure individual site sales rates and prices are run at maximum efficiency and profitability.
  • Manage the Division’s advertising expenditure.
  • Support the Division’s land acquisitions, with market research on all prospective sites and ensure a balanced, saleable and profitable mix and site layout, consistent with the market report.
  • Keep up to date with competitors’ activities and initiatives and customer trends.
  • Create marketing strategies for all sites in consultation with appointed agencies and local management.

4. Commencement of Development

  • In conjunction with the Managing/Regional Director, manage the Division’s plot releases so as to maximise efficiency and profit.
  • Manage the Division’s public relations.
  • Ensure presentation of the Division’s image through sales office, show homes and marketing sites is maintained to the necessary standard. Brief Designers on the requirements for new Show Homes.
  • Liaise with and monitor the performance of the Division’s Independent Financial Advisors.

5. Customer Service

  • In liaison with Build colleagues, ensure plots are completed, cleaned and finished to an acceptable standard prior to handing over to the customer and that proper customer service is provided after handover.
  • Monitor and respond to customer feedback throughout the buying and aftersales process.

6. Staff

  • Ensure the right calibre of staff are recruited in accordance with company policy and procedures.
  • Lead, motivate, communicate with, develop, appraise and performance manage staff to ensure they are fully motivated to achieve best performance to meet the company’s needs.
  • Ensure the department operates in accordance with Company policies and procedures.
  • Comply with responsibilities as laid down in the Group’s Health & Safety Policy in order to ensure a safe environment for sales department employees and for customers.

7. Meetings

  • Prepare papers for inclusion in the Divisional Board pack, present current issues at Board Meetings and be involved in discussing and influencing all aspects of the business
  • Attend weekly Build and Sales meeting and keep the management team fully informed of sales issues and progress.
  • Attend sales conferences/workshops at the training centre quarterly.



Job Description
Closing Date

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.