Redrow: Automation & CRO Coordinator - Redrow Group Services

Automation & CRO Coordinator

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.

Redrow Group Services
Ewloe
Permanent
Competitive salary

Closing Date: 04/04/2022

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.

Summary

Redrow Homes are looking for an individual who is passionate about CRM and Automation, to support the Digital Marketing team on the Digital Transformation journey.

This role will play a key role in Redrow’s digital transformation strategy by supporting the implementation and day to day management of Redrow’s marketing automation platform, with a primary responsibility of campaigns CRO.

Key Responsibilities

  • Ensure platform and campaigns are performing and fit for purpose, working with IT and Marketing to configure, test and update campaigns accordingly.

  • Assist in executing campaigns with alignment to core brand values and guidelines, to ensure Redrow’s customers receive highly personalised communications and relevant content.

  • Play an important role in growing brand relationships with new leads and customers, through the creation of meaningful touchpoints and experiences.

  • Drive CRO, with focus on lead nurturing and content personalisation

  • Measuring key performance metrics across multi-channel campaigns (i.e. email, landing page, SMS) to drive lead acquisition, conversion and LTV

  • Identify and execute A/B testing to ensure campaigns, digital properties and landing pages are optimised for conversions – Testing key elements such as CTA’s, imagery, copy choices, and multivariate testing to optimise campaigns and our lead generation strategy, for the best possible results.

  • Preparing reports on the performance of marketing campaigns; identifying opportunities to test and learn

Further details are in the Job Description below.

What we can do for you

We've been building a proud reputation for beautiful high quality homes across England and Wales for nearly 50 years. Key to our success are the many talented people working in every department across the business who are committed to excellence. We encourage them all to grow and maximise their potential by working with like-minded people who share their vision and values.

At Redrow we are committed to continuously promoting Equality, Diversity and Inclusion (ED&I) throughout the business to build a culture that is inclusive to all, actively values difference and ensures everyone is treated fairly.

Supporting the physical, emotional and financial wellbeing of our people really matters and it\'s something we take very seriously. The health and wellbeing of our employees and sub-contractors is embedded at the heart of our culture and as part of this, we offer a wide range of wellbeing programmes, initiatives and education to support our colleagues both in work and in their personal lives.

We promote a culture of development and believe in investing in each individual to help them fulfil their personal goals, excel in their current role and support their future career progression.

Job Description