Automation & CRO Coordinator
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Redrow Homes are looking for an individual who is passionate about CRM and Automation, to support the Digital Marketing team on the Digital Transformation journey.
This role will play a key role in Redrow’s digital transformation strategy by supporting the implementation and day to day management of Redrow’s marketing automation platform, with a primary responsibility of campaigns CRO.
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Ensure platform and campaigns are performing and fit for purpose, working with IT and Marketing to configure, test and update campaigns accordingly.
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Assist in executing campaigns with alignment to core brand values and guidelines, to ensure Redrow’s customers receive highly personalised communications and relevant content.
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Play an important role in growing brand relationships with new leads and customers, through the creation of meaningful touchpoints and experiences.
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Drive CRO, with focus on lead nurturing and content personalisation
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Measuring key performance metrics across multi-channel campaigns (i.e. email, landing page, SMS) to drive lead acquisition, conversion and LTV
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Identify and execute A/B testing to ensure campaigns, digital properties and landing pages are optimised for conversions – Testing key elements such as CTA’s, imagery, copy choices, and multivariate testing to optimise campaigns and our lead generation strategy, for the best possible results.
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Preparing reports on the performance of marketing campaigns; identifying opportunities to test and learn
Further details are in the Job Description below.
This vacancy has now expired, and is not accepting any new applications. p>
Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively. p>