Automation & CRO Coordinator

Redrow Group Services
Number of positions for this role

Redrow Homes are looking for an individual who is passionate about CRM and Automation, to support the Digital Marketing team on the Digital Transformation journey.

This role will play a key role in Redrow’s digital transformation strategy by supporting the implementation and day to day management of Redrow’s marketing automation platform, with a primary responsibility of campaigns CRO.

Key Responsibilities
  • Ensure platform and campaigns are performing and fit for purpose, working with IT and Marketing to configure, test and update campaigns accordingly.

  • Assist in executing campaigns with alignment to core brand values and guidelines, to ensure Redrow’s customers receive highly personalised communications and relevant content.

  • Play an important role in growing brand relationships with new leads and customers, through the creation of meaningful touchpoints and experiences.

  • Drive CRO, with focus on lead nurturing and content personalisation

  • Measuring key performance metrics across multi-channel campaigns (i.e. email, landing page, SMS) to drive lead acquisition, conversion and LTV

  • Identify and execute A/B testing to ensure campaigns, digital properties and landing pages are optimised for conversions – Testing key elements such as CTA’s, imagery, copy choices, and multivariate testing to optimise campaigns and our lead generation strategy, for the best possible results.

  • Preparing reports on the performance of marketing campaigns; identifying opportunities to test and learn

Further details are in the Job Description below.

Job Description
Closing Date