CRM & Automation Manager
This vacancy has now expired, and is not accepting any new applications.
Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.
Closing Date: 17/06/2022
This vacancy has now expired, and is not accepting any new applications.
Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.
Summary
To play a key role in Redrow’s digital transformation by leading the development of the marketing automation platform and of the CRM system. To support Redrow’s Digital and CRM strategy by driving the development of a performing tech stack for customer engagement. To oversee the digital marketing processes and to be responsible of Redrow’s digital CRO. To be responsible for communication automation and to ensure Redrow’s customers receive highly personalized communications and relevant content.
Key Responsibilities
- Support the Digital Transformation of the company by leading the development of the Marketing Automation Platform and the CRM
- Ensure the tech stack of the company is ahead of the market and bring product and process innovation to the wider team
- Ensure the platforms are performing and fit for purpose, working with IT and developers to configure, test and update configurations
- Support the wider team in the Customer Journey management and drive its implementation through automation ensuring that the process is constantly maintained and improved
- Drive CRO, lead nurturing and content personalization
- Support the Digital Analytics team in defining the customer segmentation and ensure that the most relevant content is delivered to each customer demographic
- Drive AB testing and support the wider team to ensure campaigns, digital properties and landing pages are optimized for conversions
- Manage the CRM & Automation team
What we can do for you
We've been building a proud reputation for beautiful high quality homes across England and Wales for nearly 50 years. Key to our success are the many talented people working in every department across the business who are committed to excellence. We encourage them all to grow and maximise their potential by working with like-minded people who share their vision and values.
At Redrow we are committed to continuously promoting Equality, Diversity and Inclusion (ED&I) throughout the business to build a culture that is inclusive to all, actively values difference and ensures everyone is treated fairly.
Supporting the physical, emotional and financial wellbeing of our people really matters and it\'s something we take very seriously. The health and wellbeing of our employees and sub-contractors is embedded at the heart of our culture and as part of this, we offer a wide range of wellbeing programmes, initiatives and education to support our colleagues both in work and in their personal lives.
We promote a culture of development and believe in investing in each individual to help them fulfil their personal goals, excel in their current role and support their future career progression.
