Marketing Manager

Division
Redrow Homes Colindale Gardens
Department
Marketing
Number of positions for this role
1
Location
Redrow Colindale Gardens
Summary

To manage and produce all marketing collateral to support sales.

Key Responsibilities


  • Develop naming and brand creation for new developments and manage content creation



  • Create and maintain marketing strategies for each development to help support sales

     



  • Implement, manage and maintain advertising strategy alongside media booking agency

     



  • Work with external agencies to produce all marketing collateral such as brochures, ads, factsheets, promotional videos, CGIs, development models and other ad-hoc materials

     



  • Work alongside technical department to produce accurate development brochures in a timely manner

     



  • Creating and managing Sales and Marketing Budgets



  • Planning and managing all events including sales launches, charity initiatives, place making and community events



  • Create briefing documents for marketing suites, show apartments and development brand to circulate for external companies to pitch



  • Manage alongside interior designers the creation and installation process of show apartments and marketing suites



  • Manage day to day presentation of show apartments and the marketing suite



    Produce and manage all signage for developments including hoarding, wayfinding and flags.

     



  • Managing all web portals and the developments presence on the Redrow web



  • Managing the preparation and planning of all overseas exhibitions, including model moves, event setup, advertising and promotion



  • Coordinate all photography for the division including sales photography and work in progress photos for development

     



  • Implementing and maintain development PR strategies with selected PR agency including quarterly meetings.



  • Regular reporting on marketing activity to Sales Director including monthly detailed marketing analysis reports

  • Working with the sales and Marketing Assistant to ensure all departmental invoices and POs are authorized and suppliers are paid in a timely manner.

     



  • Research into specification and advising on design evolution throughout the project alongside the Commercial Team



  • Design review of technical layouts



  • Supporting the customer service team with handover packages and branded materials

     



  • Acting as a brand guardian and advisor, supporting internal and external supplies in adhering to the brand guidelines for Redrow and the development

     



  • Continuous brand and digital strategy evolution.



  • Attendance of Management meetings and Development Review meetings in Sales Directors absence



  • Comply with responsibilities as laid down in the Group’s Health, Safety and Environment Policy.

     



  • At all times comply with company policies, procedures and instructions.



  • Implement new ideas and methods and continue to seek ways of both improving contribution to the organisation’s goals and enhancing the reputation of the company.

     

Closing Date
15/06/2018